Wednesday, 28 March 2012

Hunger Games (film)

Hunger Games, is a film based on a novel which was written by author Suzanne Collins.

Production:

Hunger Games film consisted of 19 Actor's and Actresses, with only 6 of them being the main ones. However the main character in the spotlight during the film was called Katniss and in March 2011, lionsgate announced that 30 females had applied to play the role, which was later given to Jennifer Lawrence who won best actress and he sundance film festival and was also a nominee at the Oscars. Although Lawrence was 20 at the time of the selection process and the character Katniss  had to be 16, the author of the book, Suzanne Collins, thought it was good to let an older female, as the character featured in the book had to be powerful and mature.

Hunger games was produced by Colour Force a production company founded by Nina Jacobson, a former president of Bueno Vista Motion Pictures Group. Due to the risks of hazard, caused by arrows, fast water, ivy poison and so on, the production company was forced into getting insurance with Fireman's Fund Insurance Company to make sure that they are covered if any injuries occurred, on either the crew, actors or general public. With an initial budget of $75 million, Principal photography began near Brevard in Transylvania County, North Carolina in Western North Carolina in May 2011 and concluded on September 15, 2011, with a final budget reported as between $90 and $100 million, reduced to $78 million after subsidies. Director Gary Ross was announced as the director of the film in 2010 and Steven Soderbergh served as a second unit director. For Jennifer Lawrence to match the character Katniss, she had to dye her hair brown and also go through some training for her to be able to play her role and some of the training included archery, rock & tree climbing, combats, running and yoga and all this was accomplished in the space of 6weeks. However it is believed that an Accident occurred during her training, in which she hit a wall while running, luckily enough, there were no serious injuries resulted.


Marketing:

The film made $155 million in the US and Canada Box offices which makes it the highest domestic opening for a movie that isn’t a sequel, and established what may become one of Hollywood’s biggest blockbuster franchises. However the promotion of the film could be argued that it had already been made through the novel, as some people may prefer to watch moving images rather than to read a novel, and since the novel interested most people, it could have persuaded them to see the screen version of it to. Since the film target audience was of a young/teenage age, it made it easier for lions gate to introduce the film to the audience as they took their promo's to the TV channels that are common with them and they also used billboards etc. It is believed that lionsgate set themselves a $45million marketing budget, which they used to create games on Facebook, YouTube videos and a blog post on tumblr which was dedicated to the films fashion. It is believed that a social network game was released on Facebook which was called 'The Hunger Games Adventures' which was built in order to contribute to the promotion of the film.

Distribution

Hunger games film was distributed by lionsgate. The Film was released on march 21 in most European countries and March 23rd in United States of America.

Consumption

It is believed that the film made $61.1m  in the US and Canada between Friday and Sunday, having made $152.5m in its first weekend. According to BBC some exit polls at cinemas suggested 13 percent of the films fans were seeing the film for the second time in the space of 5days which shows that the film is in high demand and must have impressed the audience.

Wednesday, 7 March 2012

collaborative task- Age Represantion (skins episode 1, series 3

Burping – no manners

Language used – (informal, explicit) - Older woman – quite formal, confused

Skate board sound effect – it’s very rare to find a mature person on a skateboard

Text message – teens tend to use a lot of them

When he flips the phone – quite aggressive, adults are more careful

Background music – aggressive, violent- adults would probably listen to softer music

Cars and buses beeping – skating on the road, taking risks, something a mature male wouldn’t do

Crashing with bike and car – slower reactions  - older

Chair noise- fidgeting, cant sit straight

G322 Media (Exam): 'Prezi' :D

G322 Media (Exam): 'Prezi' :D: Collaborative Task on Prezi