Friday, 27 April 2012
Section B: Institutions and Audiences
Marketing
-Advertisements on social media
e.g. hunger games - Facebook game
e.g. Avatar - turn yourself to an avatar application
-not only the production, marketing or distribution company advertising advertising the film, fans do too e.g. blogs about film
e.g. making remakes of film scenes
-Old forms of advertising still used but overtaken buy new
e.g. billboards, bus sides , newspapers - challenged by technology = games, social media etc
-synergy
e.g. one films sales another one such transformers cartoon advertised the film,
harry potter, star wars
-youtube marketing platform
e.g. trailers/teasers
-Technology converges is when you can watch a product on different forms of media
e.g. watching a film on a iphone, ipad, digital tv, instant tv, youtube, online versions of magazines, online reviews
-count down timer, people communicating - increase the hype
Production
-compare and contrast mainstream and independent film producers
different audiences
e.g. independent = target -> small audience
e.g. mainstream = target -> larger crowds
Distribution
digital films - more available, cheaper, easier to distribute, easily replaceable
35mm- opposite of digital
Slum Dog Millionaire- distributed by fox searchlight
Exhibition
-exhibition
e.g. cinemas, DVDs, online streaming, illegal downloads
-films can be downloaded online - netflix, lovefilms
-better experience in the film- wider than computer screen, quality
-3D
Wednesday, 4 April 2012
G322 Tommy Jessop Extract- Representation of Disability
In this blog post, i will be looking at Tommy Jessop extract and i will writing about disability is represented in the TV Drama.
Camera Shots, Angles and movements
Disability has been shown through Camera angles, this is shown at 1:44 the dad of the disabled character and the Detective have been made to look bigger as the character is looking up to them, this makes them look more powerful than the disabled character as the disabled are normally referred to as weaker. Also at 0:35- 0:45 disability has been referred to through movement, this is when the disabled character is attempting to run away but fails as he is slow, this represents disability because disabled people mature slower and the tend to react slower than the "normal people". Also The camera crew have used a Close-up shot at 3:56 to try show the disabled characters emotion showing that he is vulnerable.
Editing
Sound
Mise-en-scene
Camera Shots, Angles and movements
Disability has been shown through Camera angles, this is shown at 1:44 the dad of the disabled character and the Detective have been made to look bigger as the character is looking up to them, this makes them look more powerful than the disabled character as the disabled are normally referred to as weaker. Also at 0:35- 0:45 disability has been referred to through movement, this is when the disabled character is attempting to run away but fails as he is slow, this represents disability because disabled people mature slower and the tend to react slower than the "normal people". Also The camera crew have used a Close-up shot at 3:56 to try show the disabled characters emotion showing that he is vulnerable.
Editing
Sound
Mise-en-scene
Avatar (film)
Production
The production of Avatar began in 2006 when they built a script on what the aliens culture would be like to make them seem more realistic. However a Linguist was also called in to come create a language for the creatures of which he managed to produce one which had 1000 words taken from different cultures but changed. 40% of Avatar was filmed from live action and the other 60% computer generated which is why the film was filmed in 1996 when the idea came out as the technology back then wouldn't have allowed to make this idea successful. In preparation of the filming sequences, all of the actors underwent professional training specific to their characters such as archery, horseback riding, firearm use, and hand-to-hand combat. They received language and dialect training in the Na'vi language created for the film.
A number of innovative visual effects techniques were used in the production of Avatar. According to Cameron, work on the film had been delayed since the 1990s to allow the techniques to reach the necessary degree of advancement to adequately portray his vision of the film.
Marketing
Distribution
Consumption
The production of Avatar began in 2006 when they built a script on what the aliens culture would be like to make them seem more realistic. However a Linguist was also called in to come create a language for the creatures of which he managed to produce one which had 1000 words taken from different cultures but changed. 40% of Avatar was filmed from live action and the other 60% computer generated which is why the film was filmed in 1996 when the idea came out as the technology back then wouldn't have allowed to make this idea successful. In preparation of the filming sequences, all of the actors underwent professional training specific to their characters such as archery, horseback riding, firearm use, and hand-to-hand combat. They received language and dialect training in the Na'vi language created for the film.
A number of innovative visual effects techniques were used in the production of Avatar. According to Cameron, work on the film had been delayed since the 1990s to allow the techniques to reach the necessary degree of advancement to adequately portray his vision of the film.
Marketing
Distribution
Consumption
Wednesday, 28 March 2012
Hunger Games (film)
Hunger Games, is a film based on a novel which was written by author Suzanne Collins.
Production:
Hunger Games film consisted of 19 Actor's and Actresses, with only 6 of them being the main ones. However the main character in the spotlight during the film was called Katniss and in March 2011, lionsgate announced that 30 females had applied to play the role, which was later given to Jennifer Lawrence who won best actress and he sundance film festival and was also a nominee at the Oscars. Although Lawrence was 20 at the time of the selection process and the character Katniss had to be 16, the author of the book, Suzanne Collins, thought it was good to let an older female, as the character featured in the book had to be powerful and mature.
Hunger games was produced by Colour Force a production company founded by Nina Jacobson, a former president of Bueno Vista Motion Pictures Group. Due to the risks of hazard, caused by arrows, fast water, ivy poison and so on, the production company was forced into getting insurance with Fireman's Fund Insurance Company to make sure that they are covered if any injuries occurred, on either the crew, actors or general public. With an initial budget of $75 million, Principal photography began near Brevard in Transylvania County, North Carolina in Western North Carolina in May 2011 and concluded on September 15, 2011, with a final budget reported as between $90 and $100 million, reduced to $78 million after subsidies. Director Gary Ross was announced as the director of the film in 2010 and Steven Soderbergh served as a second unit director. For Jennifer Lawrence to match the character Katniss, she had to dye her hair brown and also go through some training for her to be able to play her role and some of the training included archery, rock & tree climbing, combats, running and yoga and all this was accomplished in the space of 6weeks. However it is believed that an Accident occurred during her training, in which she hit a wall while running, luckily enough, there were no serious injuries resulted.
Marketing:
The film made $155 million in the US and Canada Box offices which makes it the highest domestic opening for a movie that isn’t a sequel, and established what may become one of Hollywood’s biggest blockbuster franchises. However the promotion of the film could be argued that it had already been made through the novel, as some people may prefer to watch moving images rather than to read a novel, and since the novel interested most people, it could have persuaded them to see the screen version of it to. Since the film target audience was of a young/teenage age, it made it easier for lions gate to introduce the film to the audience as they took their promo's to the TV channels that are common with them and they also used billboards etc. It is believed that lionsgate set themselves a $45million marketing budget, which they used to create games on Facebook, YouTube videos and a blog post on tumblr which was dedicated to the films fashion. It is believed that a social network game was released on Facebook which was called 'The Hunger Games Adventures' which was built in order to contribute to the promotion of the film.
Hunger games film was distributed by lionsgate. The Film was released on march 21 in most European countries and March 23rd in United States of America.
Consumption
It is believed that the film made $61.1m in the US and Canada between Friday and Sunday, having made $152.5m in its first weekend. According to BBC some exit polls at cinemas suggested 13 percent of the films fans were seeing the film for the second time in the space of 5days which shows that the film is in high demand and must have impressed the audience.
Production:
Hunger Games film consisted of 19 Actor's and Actresses, with only 6 of them being the main ones. However the main character in the spotlight during the film was called Katniss and in March 2011, lionsgate announced that 30 females had applied to play the role, which was later given to Jennifer Lawrence who won best actress and he sundance film festival and was also a nominee at the Oscars. Although Lawrence was 20 at the time of the selection process and the character Katniss had to be 16, the author of the book, Suzanne Collins, thought it was good to let an older female, as the character featured in the book had to be powerful and mature.
Hunger games was produced by Colour Force a production company founded by Nina Jacobson, a former president of Bueno Vista Motion Pictures Group. Due to the risks of hazard, caused by arrows, fast water, ivy poison and so on, the production company was forced into getting insurance with Fireman's Fund Insurance Company to make sure that they are covered if any injuries occurred, on either the crew, actors or general public. With an initial budget of $75 million, Principal photography began near Brevard in Transylvania County, North Carolina in Western North Carolina in May 2011 and concluded on September 15, 2011, with a final budget reported as between $90 and $100 million, reduced to $78 million after subsidies. Director Gary Ross was announced as the director of the film in 2010 and Steven Soderbergh served as a second unit director. For Jennifer Lawrence to match the character Katniss, she had to dye her hair brown and also go through some training for her to be able to play her role and some of the training included archery, rock & tree climbing, combats, running and yoga and all this was accomplished in the space of 6weeks. However it is believed that an Accident occurred during her training, in which she hit a wall while running, luckily enough, there were no serious injuries resulted.
Marketing:
The film made $155 million in the US and Canada Box offices which makes it the highest domestic opening for a movie that isn’t a sequel, and established what may become one of Hollywood’s biggest blockbuster franchises. However the promotion of the film could be argued that it had already been made through the novel, as some people may prefer to watch moving images rather than to read a novel, and since the novel interested most people, it could have persuaded them to see the screen version of it to. Since the film target audience was of a young/teenage age, it made it easier for lions gate to introduce the film to the audience as they took their promo's to the TV channels that are common with them and they also used billboards etc. It is believed that lionsgate set themselves a $45million marketing budget, which they used to create games on Facebook, YouTube videos and a blog post on tumblr which was dedicated to the films fashion. It is believed that a social network game was released on Facebook which was called 'The Hunger Games Adventures' which was built in order to contribute to the promotion of the film.
Hunger games film was distributed by lionsgate. The Film was released on march 21 in most European countries and March 23rd in United States of America.
Consumption
It is believed that the film made $61.1m in the US and Canada between Friday and Sunday, having made $152.5m in its first weekend. According to BBC some exit polls at cinemas suggested 13 percent of the films fans were seeing the film for the second time in the space of 5days which shows that the film is in high demand and must have impressed the audience.
Wednesday, 7 March 2012
collaborative task- Age Represantion (skins episode 1, series 3
Burping – no manners
Language used – (informal, explicit) - Older woman – quite formal, confused
Skate board sound effect – it’s very rare to find a mature person on a skateboard
Text message – teens tend to use a lot of them
When he flips the phone – quite aggressive, adults are more careful
Background music – aggressive, violent- adults would probably listen to softer music
Cars and buses beeping – skating on the road, taking risks, something a mature male wouldn’t do
Crashing with bike and car – slower reactions - older
Chair noise- fidgeting, cant sit straight
Wednesday, 22 February 2012
OCR G322 Monarch of the Glen Extract - Representation of Age
In this analysis, i will be looking at the Monarch of the Glen extract and commenting on how age is presented in the extract through four different sectors of creating a film, these are listed below:
Camera shots, angles and movements
At 2:31 the Amy Character faces up at Paul when she is talking to him to show to show that Paul has the power in the house and it is highly unlikely for the younger person to have more power than the older people within a family in a home.
At 1:30, Amy looks scared, while the younger boy and Paul are sort of surrounding her to make sure that she is okay after the car crash and they are sort of like protecting her, which shows that she is younger as a mature female or male wouldn't start panicking if they involved in a similar minor crash. In this scene the camera angle represents age because it is a high angle shot and the angle makes Amy looks the smallest out of all three characters also making her look the youngest as she is the only one that seems to be scared in the scene.
Also at 0:34, when Paul throws the keys at Amy she reacts quickly to catch them and her movement is sort of quick which shows that she is young as you wouldn't expect an elderly woman to be able to move that quick and the movement of her body is also quite flexible as she stretches out to get the keys which is quite rare with elderly people as their bodies would be quite stiff, therefore slower movements/reactions would be expected of them.
The scene between 2:54 - 2:58 could also be used to represent age because an mature female wouldn't react that way and they would have a more mature attitude. Also the way Amy runs off shows that she is quite immature as young girls normally run off crying when they feel that their point is being ignored and the way she run off shows a high level of fitness which shows that she is young as i said before that elderly people's movements are normally quite slow.
Lastly the scene between 4:01 to 4:15 shows that the female character is elderly as her movements are quite slow and the close up shot to her face shows that she is quite worried, and she wouldn't be if Amy was old enough to look after herself.
Editing
At 0:29 - 0:31Amy speaks faster, which is good editing as it shows that she is hiding something, as she quickly answers the question without even taking some breathing space. This then represents age because the way she reacts and the way the editor made her voice fast paced makes her look younger as young people tend to quickly answer the question when they don't want their secret unveiled.
Also the editor has used good continuity skills, when the woman is running from 4:15to 4:53, as the woman is already tired from running just outside to the field, which shows that she is elderly and she lacks fitness.
Sound
Sound is also used to represent age in this extract. For example at 0:44 - 0:49, Amy is sort of questioning herself in a low tone, which shows sort of confusion of lack of knowledge as she is trying to figure out how to drive a car.
Also at 2:55 when Amy shouts 'I hate you!' she uses a brittle voice which shows that she is about to cry and there's nothing to cry about when you're being told to go back to school unless your still young as she wants to enjoy her childhood and wants to be treated as an elderly female.
Mise-en-scene
Mise-en-scene is clearly described in this extract as the younger female (Amy is wearing) modern clothing which is more revealing such as tight jeans, top and trainers, where as the two older females are wearing baggy trousers, coats and scarfs, boots which is what most elderly people would wear to cover up from the cold and to avoid revealing their bodies to males as they are quite old.
Not only the females clothing describes age in this film but also the way the old man (headmaster) is dressing up compared to the younger male, the young male is wearing jeans a t-shirt and a jacket where as the older man is wearing a full suit, tie and shoes which is quite common with older people as they prefer to dress formal at most times.
Also the teddy bear at 3:43 could suggest that Amy is still a young girl because it is very rare to find an elderly woman with a teddy bear, where as you could find thousands if not millions of teenage girls with teddy bears.
The bedroom decorations are pink which for example the mirror at 3:49 which is a colour that is quite common with younger females as they are interested in bright colours. To back this up, Amy has also left a card shown at 3:39 which is also written in pink, where as a mature female would probably go for a more formal colour such as black.
Camera shots, angles and movements
At 2:31 the Amy Character faces up at Paul when she is talking to him to show to show that Paul has the power in the house and it is highly unlikely for the younger person to have more power than the older people within a family in a home.
At 1:30, Amy looks scared, while the younger boy and Paul are sort of surrounding her to make sure that she is okay after the car crash and they are sort of like protecting her, which shows that she is younger as a mature female or male wouldn't start panicking if they involved in a similar minor crash. In this scene the camera angle represents age because it is a high angle shot and the angle makes Amy looks the smallest out of all three characters also making her look the youngest as she is the only one that seems to be scared in the scene.
Also at 0:34, when Paul throws the keys at Amy she reacts quickly to catch them and her movement is sort of quick which shows that she is young as you wouldn't expect an elderly woman to be able to move that quick and the movement of her body is also quite flexible as she stretches out to get the keys which is quite rare with elderly people as their bodies would be quite stiff, therefore slower movements/reactions would be expected of them.
The scene between 2:54 - 2:58 could also be used to represent age because an mature female wouldn't react that way and they would have a more mature attitude. Also the way Amy runs off shows that she is quite immature as young girls normally run off crying when they feel that their point is being ignored and the way she run off shows a high level of fitness which shows that she is young as i said before that elderly people's movements are normally quite slow.
Lastly the scene between 4:01 to 4:15 shows that the female character is elderly as her movements are quite slow and the close up shot to her face shows that she is quite worried, and she wouldn't be if Amy was old enough to look after herself.
Editing
At 0:29 - 0:31Amy speaks faster, which is good editing as it shows that she is hiding something, as she quickly answers the question without even taking some breathing space. This then represents age because the way she reacts and the way the editor made her voice fast paced makes her look younger as young people tend to quickly answer the question when they don't want their secret unveiled.
Also the editor has used good continuity skills, when the woman is running from 4:15to 4:53, as the woman is already tired from running just outside to the field, which shows that she is elderly and she lacks fitness.
Sound
Sound is also used to represent age in this extract. For example at 0:44 - 0:49, Amy is sort of questioning herself in a low tone, which shows sort of confusion of lack of knowledge as she is trying to figure out how to drive a car.
Also at 2:55 when Amy shouts 'I hate you!' she uses a brittle voice which shows that she is about to cry and there's nothing to cry about when you're being told to go back to school unless your still young as she wants to enjoy her childhood and wants to be treated as an elderly female.
Mise-en-scene
Mise-en-scene is clearly described in this extract as the younger female (Amy is wearing) modern clothing which is more revealing such as tight jeans, top and trainers, where as the two older females are wearing baggy trousers, coats and scarfs, boots which is what most elderly people would wear to cover up from the cold and to avoid revealing their bodies to males as they are quite old.
Not only the females clothing describes age in this film but also the way the old man (headmaster) is dressing up compared to the younger male, the young male is wearing jeans a t-shirt and a jacket where as the older man is wearing a full suit, tie and shoes which is quite common with older people as they prefer to dress formal at most times.
Also the teddy bear at 3:43 could suggest that Amy is still a young girl because it is very rare to find an elderly woman with a teddy bear, where as you could find thousands if not millions of teenage girls with teddy bears.
The bedroom decorations are pink which for example the mirror at 3:49 which is a colour that is quite common with younger females as they are interested in bright colours. To back this up, Amy has also left a card shown at 3:39 which is also written in pink, where as a mature female would probably go for a more formal colour such as black.
Wednesday, 8 February 2012
Monsters Film Commentary
I think the way Gareth Edwards and his team done an amazing job by managing to pull off a Hollywood style film with a tight budget of only $500,000. the equipment they used to film monsters is said be at the boundary of $15,000 which shows how cheap their budget was and the way the actual film came out makes the audience think that the crew has invested lots more money in the film that what they have actually did.
The film actually had only 2 actors originally but Gareth thought it would keep them within their budget if they got extras from the public to feature in the film. The two actors happen to be amateurs and they are actually a real life couple and i think Gareth did this so that he can give the film that romantic emotion and because they are already close it would make the film more realistic as the actors would feel more close too each other, which could also relate to the comfort of making contact and showing real emotions. Although the actors are said to be amateurs, i think they did a good job and done their role well as they had some difficult scenes to pull off, for example ' when they were looking at the sky and they weren't anything up there, but they had to show that emotion of being scared, and sort off amazed/shocked which i think is quite difficult if you cant even imagine what the creature will look like at the end of the film.
The editing of the film also made it look more realistic, considering that the film was shot in several countries. However the most incredible bit of the film production is the way the visual effects were added on. All the jets, helicopters, signs, creatures and other features of the film were added on by Gareth when he was doing the visual effects of the film and they all came our realistic and beautiful. The monsters were all drawn up on paper and then again drawn on the computer using some sort of 3D software which allowed Gareth to shape and create the monster and its movements. all this show how much technology has changed the film industry and is changing
The film actually had only 2 actors originally but Gareth thought it would keep them within their budget if they got extras from the public to feature in the film. The two actors happen to be amateurs and they are actually a real life couple and i think Gareth did this so that he can give the film that romantic emotion and because they are already close it would make the film more realistic as the actors would feel more close too each other, which could also relate to the comfort of making contact and showing real emotions. Although the actors are said to be amateurs, i think they did a good job and done their role well as they had some difficult scenes to pull off, for example ' when they were looking at the sky and they weren't anything up there, but they had to show that emotion of being scared, and sort off amazed/shocked which i think is quite difficult if you cant even imagine what the creature will look like at the end of the film.
The editing of the film also made it look more realistic, considering that the film was shot in several countries. However the most incredible bit of the film production is the way the visual effects were added on. All the jets, helicopters, signs, creatures and other features of the film were added on by Gareth when he was doing the visual effects of the film and they all came our realistic and beautiful. The monsters were all drawn up on paper and then again drawn on the computer using some sort of 3D software which allowed Gareth to shape and create the monster and its movements. all this show how much technology has changed the film industry and is changing
Wednesday, 18 January 2012
G322 Notes
Section A- Textual and Representation
analysis of 4 areas
1)camera angles, shots movements and composition
2)mis-en-scene (props, setting of location, characters, movements etc)
3)editing (needed to make the story)
4)sound
The four areas are needed to complete a film.
Representation
Personality- this could be portrayed through the character's facial expression.
Talking- how the character speak, formal/ informal depending on who they are talking to. also change what you say to certain people.
Actions- the way the character reacts to things
Movement- the way people walk
Attitude-
The way the character sits
Eye contact-
Dress or make up
How people differ from one another (stereotypes)
Ethnicity
Age
Sexuality
Class and Status
Religion
Gender
Physical Ability
Regional Identity
analysis of 4 areas
1)camera angles, shots movements and composition
2)mis-en-scene (props, setting of location, characters, movements etc)
3)editing (needed to make the story)
4)sound
The four areas are needed to complete a film.
Representation
Personality- this could be portrayed through the character's facial expression.
Talking- how the character speak, formal/ informal depending on who they are talking to. also change what you say to certain people.
Actions- the way the character reacts to things
Movement- the way people walk
Attitude-
The way the character sits
Eye contact-
Dress or make up
How people differ from one another (stereotypes)
Ethnicity
Age
Sexuality
Class and Status
Religion
Gender
Physical Ability
Regional Identity
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