Section B: Institutions and Audiences

Marketing 

-Advertisements on social media
e.g. hunger games - Facebook game
e.g. Avatar - turn yourself to an avatar application

-not only the production, marketing or distribution company advertising advertising the film, fans do too e.g. blogs about film
e.g. making remakes of film scenes

-Old forms of advertising still used but overtaken buy new
e.g. billboards, bus sides , newspapers - challenged by technology = games, social media etc

-synergy
e.g. one films sales another one such transformers cartoon advertised the film,
harry potter, star wars

-youtube marketing platform
e.g. trailers/teasers

-Technology converges is when you can watch a product on different forms of media
e.g. watching a film on a iphone, ipad, digital tv, instant tv, youtube, online versions of magazines, online reviews


-count down timer, people communicating - increase the hype



Production 

-compare  and contrast mainstream and independent film producers
different audiences
e.g. independent = target -> small audience
e.g. mainstream = target ->  larger crowds


Distribution 

digital films - more available, cheaper, easier to distribute, easily replaceable
35mm- opposite of digital 

Slum Dog Millionaire- distributed by fox searchlight


Exhibition

-exhibition
e.g. cinemas, DVDs, online streaming, illegal downloads
-films can be downloaded online - netflix, lovefilms

-better experience in the film- wider than computer screen, quality
-3D